Wigflex X Castle Rock Brewery
For this hypothetical collaboration between two Nottingham businesses, Wigflex and Castle Rock Brewery, we were briefed in teams to create a brand new beer concept, label designs, a promotional plan and content.
‘Wigflex is partnering with local brewery Castle Rock to create their own range of bespoke beers. The beers will embody the ethos and personality of Wigflex and be brought to life by the multi-award-winning craft beer brains of Castle Rock.’
This brief creatively challenged us to think beyond the norm and explore new realms of the fashion and lifestyle industries.
The collaborative creation for this project consisted of creating a new beer range with names, taglines, descriptions and tasting notes alongside the creative concept development for the beer can label designs, presented physically and as mockups on Photoshop. We were also required to develop a promotional plan with a calendar schedule showing how we would plan the marketing for the beer launch, examples of promotional social media content, including a stop motion video and a press release. For the visual label designs and promotional content, we experimented with screen printing and mono printing as a team to incorporate new skills into our designs.
Skills
During this collaborative project, I successfully developed my teamwork skills, learning from team members while showcasing my strengths. Visual design was a particular strength of mine; however, creating mockups on Photoshop was where I lacked confidence. Therefore, I was able to learn editorial skills from my team to successfully develop my Adobe skills, effectively building on my skills for future projects.
The Beer
Red Fruits Collection - Stems of Cherries, Seeds of Pomegranates and Sauce of Cranberries.
Tagline - Drip down, drink up.
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